STRATEGICS: The Art
and Science of Holistic Strategy
Most of what passes for strategic planning is just long-range planning, comprehensive planning, or in some cases merely program or project planning. Cook maintains that even to attempt strategy follows a coherent system of strategic thinking, strategic planning, and finally strategic action. Together these elements form the powerful concept of strategizing. This system restores strategy to its original meaning: "to lead an army." With sound, pragmatic theory coupled with detailed hands-on instruction, Cook's volume is a useful, definitive resource for executive-level management in the public and private sectors and a unique presentation for professors and students in undergraduate and graduate programs.
Hardcover: 320 pages
Publisher: Quorum Books
Product Dimensions: 9.5 x 6.5 x 1.1 inches