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Dr. Bill Cook

Founder & President, Cambrian Group

Dr. Bill Cook is generally regarded as the leading authority on strategic planning for schools.  His book, Strategic Planning for America’s Schools (1986) introduced strategic planning to education.  Today it is still used as a text in graduate schools throughout the nation.  His subsequent book, STRATEGICS: The Art and Science of Holistic Strategy introduced the concept of strategic organization – Thinking, Planning, and Action.  His original and authentic discipline and process of strategic planning have been used with unwavering 


success in over 1,400 districts and education organizations facilitated by Cambrian.  He and his Associates have trained over 16,000 strategic planning facilitators in education systems all over the world. His experience in strategic planning is unmatched; his scholarship, the platinum standard. [READ MORE]